In 2012, the Boston brand’s subsidiary, Warrior, agreed to a $33 million-a-year sponsorship deal with this year’s Champions League runner-up Liverpool, before rebranding as New Balance in 2015. Since then, NB has added mid-level European clubs such as Porto and Sevilla to its portfolio, 2022 world cup usa jersey as well as players such as Australia veteran Tim Cahill and Liverpool’s Senegalese attacker Sadio Mané – both of whom will feature at the World Cup.